The Problem
Kanayaa Skin Clinic in Lucknow was running Facebook Ads independently — spending ₹40,000/month and generating leads at ₹480 per inquiry. Worse, the leads were low-quality — mostly price-shoppers and non-serious inquiries who never converted to actual patients. The clinic's premium positioning was being completely undermined by generic targeting and weak creative. Their booking rate from ad leads was under 8%.
The Strategy
Rebuilt audience targeting around intent signals — people actively researching skin treatments, competitor clinic visitors, and dermatology content consumers
Developed new creative angles using social proof (before/after results), authority (doctor credentials), and urgency (consultation availability)
Replaced generic lead forms with a qualified intake form that filtered for serious patients only
Built a retargeting sequence for video viewers who watched 50%+ of the doctor's explainer content
Launched Instagram Reels using patient journey content and educational hooks that positioned Kanayaa as the authority in Lucknow's skin care space
📅 60-day campaign · Budget: ₹40,000/month
The Results
₹0
Cost Per Lead
0%
Lead Volume Growth
0
ROAS Achieved
0%
Lead-to-Booking Rate
Before vs. After
Before AdScale
₹480 CPL
8% booking rate · Generic leads · Low quality
→
After AdScale
₹18 CPL
38% booking rate · Qualified patients · High intent
"My cost per patient went from ₹480 to ₹18 — that's not a typo. The team understood healthcare marketing at a level I've never seen. Genuinely transformative."
Meta Ads
Behavioral Targeting
Creative Strategy
Retargeting Funnel
Lead Qualification
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